Hubungan Masyarakat dan Transformasi Layanan BPJS Kesehatan dalam Membangun Hubungan Masyarakat yang Solid

Zike Martha

doi:10.54471/idarotuna.v5i2.117

Authors

Zike Martha Universitas Airlangga, Indonesia dan Universitas Dharma Andalas, Indonesia

DOI:

https://doi.org/10.54471/idarotuna.v5i2.117

Keywords:

Community Relations, Public Relations, Health Services, Social Security, Mining Sector

Abstract

This study examines the important role of Public Relations (PR) in building Community Relations and improving the quality of health services provided by social security providers in Sawahlunto, West Sumatra. This study specifically aims to analyze how PR practices affect community trust, awareness, and accessibility of health services in this historically valuable mining area. Using a qualitative approach, data were collected through in-depth interviews with key informants, including PR professionals, local community leaders, and health service providers. According to the findings, successful public relations campaigns not only raise knowledge of the health services that are offered to the general public, but they also promote more community involvement and stronger, more enduring bonds amongst stakeholders. According to the study's findings, public relations plays a crucial role in resolving community issues and encouraging the use of medical services, both of which eventually improve health outcomes. These results highlight the value of PR in the larger framework of providing health and social security services, particularly in light of the particular difficulties faced by the mining industry.

Downloads

Download data is not yet available.

References

Adkins, Sue. Cause Related Marketing: Who Cares Wins. London: Butterworth-Heinemann, 1999.

Argenti, Paul A., and Janis Forman. The Power of Corporate Communication: Crafting the Voice and Image of Your Business. New York: McGraw-Hill, 2002.

Avery, Elizabeth J. Public Relations Theory: Application and Understanding. Oxford: Blackwell Publishing, 2010.

Baran, Stanley J., and Dennis K. Davis. Mass Communication Theory: Foundations, Ferment, and Future. 7th ed. Boston: Cengage Learning, 2019.

Barton, Laurence. Crisis in Organizations II. 2nd ed. Cincinnati: South-Western College Publishing, 2001.

Bryman, Alan. Social Research Methods. Oxford: Oxford University Press, 2012.

Bungin, Burhan. Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana Prenada Media Group, 2019.

Carroll, Archie B. "The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders." *Business Horizons 34, no. 4 (1991): 39-48.

Coombs, W. Timothy. Ongoing Crisis Communication: Planning, Managing, and Responding. Thousand Oaks, CA: Sage Publications, 2007.

Coser, Lewis A. The Functions of Social Conflict. New York: The Free Press, 1964.

Cutlip, Scott M., Allen H. Center, and Glen M. Broom. Effective Public Relations. 11th ed. Upper Saddle River, NJ: Pearson Education, 2012.

Dozier, David M., Larissa A. Grunig, and James E. Grunig. Manager’s Guide to Excellence in Public Relations and Communication Management. Mahwah, NJ: Lawrence Erlbaum Associates, 1995.

Endang, Sugiharti. Hak atas Kesehatan dalam Konstitusi dan Implementasinya di Indonesia. Jakarta: Rajawali Press, 2015.

Freeman, R. Edward. Strategic Management: A Stakeholder Approach. Boston: Pitman, 1984.

Grunig, James E., and Todd Hunt. Managing Public Relations. New York: Holt, Rinehart & Winston, 1984.

Grunig, Larissa A., James E. Grunig, and David M. Dozier. Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries*. Mahwah, NJ: Lawrence Erlbaum Associates, 2002.

Hakim, Lukman. Analisis Faktor-Faktor yang Mempengaruhi Literasi Asuransi Syariah di Indonesia. Surabaya: Airlangga University Press, 2021.

Heath, Robert L., ed. The SAGE Handbook of Public Relations. 2nd ed. Thousand Oaks, CA: Sage Publications, 2010.

Hogg, Gillian, and John Doolan. Corporate Reputation: Strategies of Survival and Success." Corporate Communications: An International Journal 4, no. 4 (1999): 200-205.

Ihlen, Øyvind, Jennifer Bartlett, and Steve May, eds. The Handbook of Communication and Corporate Social Responsibility. Oxford: Wiley-Blackwell, 2011.

Iriantara, Yosal. Community Relations dalam Industri Pertambangan. Bandung: Remaja Rosdakarya, 2019.

Jackson, Patrick. Public Relations Quarterly. New York: Association Forum, 2002.

Ledingham, John A., and Stephen D. Bruning. Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations. Mahwah, NJ: Lawrence Erlbaum Associates, 2000.

Macnamara, Jim. Public Relations Theories, Practices, Critiques. Sydney: Pearson Education Australia, 2012.

Mahdi, Rendra. Peran Public Relations dalam Manajemen Krisis. Jakarta: Penerbit Universitas Indonesia, 2017.

Miller, David. "Public Relations in the Twentieth Century: The Role of Influence and Persuasion." In Public Relations: Critical Debates and Contemporary Practice, edited by Jacquie L’Etang and Magda Pieczka, 18-31. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.

Muthia, Siska. Analisis Peran Community Relations dalam Meningkatkan Kesejahteraan Masyarakat Sekitar Tambang. Jakarta: Universitas Indonesia, 2020.